In the year 2001, Anmol Bakers partnered with Singhal Brothers to strengthen its sales activity in the Saharanpur region of Uttar Pradesh (U.P).
Singhal Brothers – headed by Anuj Singhal – became the Super Stockist for Anmol. Today, the company is covering different markets in and around Saharanpur including M. Nagar, Shamli, and Baghpat, extending the sales reach for Anmol biscuits in main towns and interiors.
Besides looking after Anmol’s sales, Singhal Brothers takes active part in the appointment and monitoring of sales staff. It is also responsible for the timely supply of goods to distributors.
After working for nearly 12 years with Anmol, Anuj has to say this for the company,”We get excellent cooperation from people at Anmol.”
As the association between Anmol and Singhal is getting stronger, the latter suggests a number of measures to further develop business in Saharanpur area. “Anmol should introduce new products for A-class outlets and begin promotional activities including ads on popular TV channels,” says Anuj.
Movies and sports are among the favourite pastimes for Anuj. “Movies and games like cricket and badminton are among the main sources of entertainment for me,” he says.